Hi, I'm Ivan Fanda
Senior Product Designer with 7+ years in fintech, B2B SaaS and AI‑powered sports products
Charging coaches without losing their trust
Side project
TrainFlow
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SaaS
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Growth
19% free to paid. 34% paywall to payment. This was the product's first real revenue.
Designing an AI coach for runners
Side project
TrainFlow
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AI
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Analytics
Users needed a training plan, but they didn't have a clear goal: run a race, start running, or just stay fit.
74% onboarding completion. A guardrail metric caught a week-4 plan-abandonment spike.
Unlocking checkout for every buyer type
2023 - present
KDV Group
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B2B
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Payments
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Self-service
The checkout rejected buyers without a business bank account.
Now the checkout accepts this buyer type.
Helping agents finish their shift without calling support
2023 - present
KDV Group
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B2B
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Compliance
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Support reduction
Fiscal checks are required by law, but field agents had no clear screen to manage them.
Gave field agents three clear actions: accept, delete, or submit.
Telling users a payment worked, right away
2020 - 2022
KoronaPay
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Fintech
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Support reduction
Balance updates took up to 24 hours after payment. Users thought it had failed and contacted support.
Cut drop-off by 24%. Support tickets on this topic dropped to zero.
Letting users pay any amount they want
2020 - 2022
KoronaPay
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Fintech
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Self-service
The repayment field was fixed during the grace period. Users had no real choice.
+14% relative opt-in, with no drop in completion.
7 years across fintech, B2B SaaS, Web3, GIS/govtech, and AI-powered sports tech. I work in Agile teams, close to data, usually on products where the interface is the only thing standing between a user and a genuinely complicated system.
iOS
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Android
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Web