Hi, I'm Ivan Fanda
I'm a Product Designer with over 7 years of experience creating Fintech, B2B, and AI-powered sports and training products. I work across the entire design process, from user research and UX architecture to high-fidelity delivery and scalable design systems for Web, iOS, and Android.
My work has consistently driven measurable results, including platform expansion into 9 countries across the CIS region, with orders growing 38x. I have strong experience partnering with cross-functional teams in Agile environments to deliver user-centered, data-driven solutions.
KDV Online - Distribution & trade platform
Orders grew 38x — from 125K to 4.8M a year (€22M → €850M) — across 9 countries
Senior Product Designer
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2023 — present
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iOS / Android / Web
The checkout couldn't recognize buyers without a business bank account — a non-standard buyer type the system rejected
Unlocked checkout for a buyer type the system used to reject
KDV Online - Cash payment fiscalization (UX Case)
A legally mandated fiscal check state machine had no clear interface for field agents
A legally required fiscal check process had no clear interface for field agents
Taking a sports platform from zero to its first paying users — 40+ sports, 70+ user flows, and a design system built along the way
Senior Product Designer
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2023 — present (Part-time)
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iOS / Android / Web
About 1.800 users, a working product, but zero revenue. We needed a first paying segment with low development cost
19% free→paid
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34% paywall→payment — the product's first real revenue
Users needed a training plan but didn't have a clear goal — race, start running, or stay fit
Found and fixed a broken onboarding step before it reached many users
I built a fintech wallet's financial hub from zero, then fixed design differences between iOS and Android
Middle Product Designer
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2020 — 2022
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iOS / Android
Balance updates took up to 24 hours after payment. This was the top reason users contacted support — they thought the payment failed
Removed the #1 reason people contacted support
The repayment field was fixed during the grace period — users had no real choice
+14% relative opt-in, with no drop in completion
NFT marketplace for the creator economy, letting creators mint and sell content directly to their audience
Middle Product Designer
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iOS / Android / Web
Platform for modeling physical objects and processes with AI-driven analytics on top of the data
Middle Product Designer
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Web